Updated 8. June 2021 of Thomas Bogh

Google News May 2021 (feat. Core Update)

Google News May 2021 (feat. Core Update)

True to tradition, we provide here a review of news and general updates that have come in the past month from the search engine; Google.

In May, Google in particular came out with a large number of news, which influences organic performance. If you work with SEO, these updates are therefore extra relevant for you.

Google June Core Update rolls out

Before we go to the updates from May, we start with important news that has just been announced (2nd of June): Google June Core Update has arrived…

Google has just announced the first Core Update since December 2020. A Core Update which will be one out of two (the other in July), and looks like to run as a classic update. The update improves the search algorithm based on recent improvements Google have made.

The update will be exciting to follow – and it is not the Page Experience update that is based on Core Web Vitals. This one will roll out later this month.

You can read about the update from Google here:

If you want to read about how you react to such an update, Google has clear guidelines to follow.

But keep in mind, no matter the fluctuations you see, there will be another Core Update in July, which in turn may change the status quo again.

Google Page Experience will also affect desktop

In May, Google released an update to its upcoming Page Experience update. Originally, it was only intended to be an update that will have an impact on mobile. 

Latest announcement is now that it will also relate to desktop. Something that was announced on Google’s I/O (conference) in May.

Google’s Product Manager, Jeffrey Jose, elaborates that the user experience is essential whether mobile or desktop. Therefore, this is going to have an impact both places.

You can see Google’s review of it in the video below:

Google and Shopify upgrade in new partnership

In a new partnership with Shopify, Google introduces a simplified process for all 1.7 million merchants, who can get their products listed with just a few clicks.

The collaboration makes it possible for merchants to be found through Google Search, Google Images and Shopping. 

All retailers who sell their products through Shopify will thus have the opportunity to make use of Google’s free shopping listings – something that can increase organic traffic and conversions.

Since Google has made it free to appear in Google Shopping, there has been a 70% increase in product catalogs as well as 80% more merchants.

With all the data, Google Shopping has been able to develop a new add-on called Shopping Graph.

Google shopping graph

This gives a live picture of products and fixtures at merchants. It helps connect more than 24 billion listings and helps find products that can be purchased here and now.

This provides an extra number of opportunities for companies that work in Shopify.

Google Search I/O Conference for Developers

In May, Google hosted their annual conference called Search I/O – this year they went full digital.

Among other topics, Google came up with a number of announcements regarding e-commerce. This includes that screenshots saved for Google Photos will also be possible to find through Google Lens. Something which will help shoppers find relevant products through the use of images.

This is generally a focus Google has – to involve the visual aspect even more in the algorithm, as users just have such a high focus on this.

For a full overview of the conference, watch the video here from Google Search Central:

Google Search Console Removes Rich Results Search Appearance

Google ‘retires’ their generic rich results search appearance in Search Console performance report. This is in addition to the fact that filters have been created for most rich results.

Conversely, this does not mean that Google removes rich results in its reports – only that the filter is removed.

Google Search Console Removes Rich Results Search Appearance

See Google’s announcement here.

Google Analytics will track without Cookies

As part of the lack of access to cookies, Google Analytics will soon make it possible to collect data with machine learning.

The new private-secure tracking method is based on first-hand data and machine learning. This should help marketers worldwide where fewer cookies have become a reality. This should be done by providing an opportunity to measure conversions and gain valuable insights without exceeding user consent.

Specifically, Google will expand its machine learning models on ‘behavioral reporting’ in Google Analytics.

Additionally, they will allow access to Consent Mode, which adjusts how Google Tags operates based on cookie consent choices.

In addition, they will implement enhanced conversions that makes it possible the use of allowed first-hand data to track how users convert after engaging with ads.

Google introduces MUM technology

Google is in the process of developing a new technology called MUM.

MUM stands for “Multitask Unified Model”, and means that Google will answer complex searches even better. MUM is not live yet, but Google gave the I/O conference an insight into what they are developing.

The goal is that you as a user can get help with fewer searches – and by including national as well as internationally created results – so you do not have to do 4-5 searches to get the desired result.

A search for a tourist attraction in Japan is perhaps better answered with the Japanese answer than the English one – here translation can come into the picture in the result itself.

Google includes a number of examples in their announcement of what this could be. Again, it shows the development that the algorithm is heading towards – a search engine that knows its users’ searches even better, and therefore delivers sharper results faster.

This will be exciting to follow – and will make the work in SEO even more advanced and relevant.

If you need help understanding the many updates and how to work with them, get a free SEO analysis today.