Updated 15. June 2021 by Nemi Nødskov

3 Tips for Creating SEO Content – and Keeping Your Quality Consistent

3 Tips for Creating SEO Content – and Keeping Your Quality Consistent

Content creation plays an important role in SEO. High quality content will improve the ranking of your page.

As Google itself states: ‘Users know good content when they see it and will likely want to direct other users to it.’

Good content is not just content for search engines; it’s content for users. In order to keep your visitors returning to your page – and bringing in new visitors – you need to continually create fresh and unique content.

But with all the SEO content you have to create, how can you make sure that the quality of your content is consistently high?

In this article, you’ll receive 3 simple tips for creating high quality SEO content consistently.

These three tips are:

  1. Make the writing process easier by using SEO headline structure to your advantage.
  2. Visuals boost performance – write your SEO content with visuals in mind.
  3. Save time and keep your work consistent by repurposing your best-performing content.

1. Make the writing process easier by using SEO headline structure to your advantage

writing content

Our first tip to producing consistently good content is to use structure to your advantage. Structure is important in SEO. In an unorganised format, even the best content will fail to capture the focus of its reader.

One fundamental way to structure your content is to break it up into smaller paragraphs with headlines. To maintain a well-structured article, use proper tag hierarchy when you tag your headlines:

  • H1 for titles,
  • H2 for subheadings, and
  • H3, H4, and H5 for more complex headline structures.

Not only does structure make your content more accessible to your reader: it also makes your content easier to write.

Perhaps the most daunting aspect of any writing process is overcoming the challenge of the blank page. Staring at a blank page for too long can easily make the prospect of filling that page seem an almost impossible task.

An easy way to make the blank page less intimidating is to use SEO headline structure to your advantage.

Instead of attempting to write a full text chronologically, think about what key points your text is going to address. Write them down and use them as headings.

Once you have done this, your page is no longer blank. All you have to do now is fill in the gaps between the headlines.

This way, SEO headline structure becomes a writing tool that enables you to set a consistent standard of style for your SEO content.

You can read more about how to use heading tags here.

2. Visuals boost performance – write your SEO content with visuals in mind

content example

Your SEO content is written to live on the internet, and the internet is a visual place. A good structure will get you far, but a 1000-word article broken only by headlines can still become tedious to read.

That’s why this next tip is to include visuals – such as images, graphics, and videos – in your content. First and foremost, visuals boost the performance of your content.

The benefits to including visuals in your content are undeniable:

  • Using images and videos allows people to discover your content through image or visual searches.
  • Video content keeps visitors engaged, which means they will spend more time on your page.
  • Content with visuals receives 30% more shares and 25% more backlinks.
  • Content with at least one image gets twice the amount of traffic that text-only content gets.
  • Blogs that don’t contain a video get 92% less traffic than blogs that do.

Statistics: Semrush.

Visuals help guide your reader through your content – and they can help guide you through the writing process.

Writing with visuals in mind can give you a better idea of what direction you want for your text. If you already know what visuals you want to use, write your content using those visuals as anchor points for where you want to conclude the paragraph you’re writing.

For example, say you’re writing an informative blog post about cloud computing. Your article will explain what cloud computing is and how it works. You’ll also provide more in-depth information about different types of cloud computing.

This is the perfect time to include an infographic demonstrating those types of cloud computing.

The infographic will summarise and simplify the complex information you’ve provided. This gives both you and your reader a natural pause before moving on to the next aspect of the article.

3. Save time and keep your work consistent by repurposing your best-performing content

pointing at content calendar

At this point, you may be thinking: “This is all well and good. But how am I supposed to produce content to a consistent standard if I have to create new and compelling content from scratch every time?”

The answer is quite simple: you’re not. This final tip is to recycle your best-performing content.

Content repurposing will save you time, and it will make it much easier for you to keep the style and standard of your content consistent.

This is not to say that you can simply upload an article, wait three months, and then repost it. This will only cause the two posts to compete with one another, which can harm the ranking of your site.

But what you can do is rework your content to appeal to your target audience on another channel.

If you want to begin repurposing your content, there are a few steps you need to follow:

  1. Firstly, find out what your best-performing content is. To do this, you need to figure out how your content ranks in reach, organic visibility, shares, link structure, etc.
  2. Next, figure out how you can rework that content. For instance, repurpose a popular article as a video guide or an infographic.
  3. And finally, plan ahead: make recycling content a regular part of your content marketing planning.

With these steps, you don’t have to reinvent the wheel every time you produce a piece of content. Instead, you can use your existing work as template and springboard for your future content.

This allows you to reach a broader audience. It saves you time you would have spent creating new content from scratch, and it makes it possible to keep your content consistent. In short, you maintain a high standard of quality with less effort.

The time you save can instead be spent brainstorming, planning, and fleshing out ideas for future content. This way you ensure that you’re always ahead of schedule.

Now you’re ready to create consistent content – but remember that content is only one aspect of SEO

Good content will get you far. The above tips will help you create content to a consistently high standard of quality. However, content is not the only important factor in SEO.

All areas of SEO need to be optimised to achieve the best results. There are 3 fundamental pillars within the field of SEO. One of them is content. The other two are link building and technical SEO.

High quality writing, structure, and visuals will do much for your content. But your text also needs to contain a number of strategically chosen keywords to create both commercial and user value. And choosing the right keywords requires a keyword analysis.

And, of course, you also need a solid marketing plan.

These are but some of the most important aspects of creating well-performing SEO content.

At Bonzer, we specialise in everything SEO – from content and keywords to link building, strategy, technical optimisation, and much more. We are ready to help you achieve the organic growth you deserve.
Contact us to learn more about how we can help you and your business.