Morrison reads every page on your site, learns your brand from your own documents, and connects to your performance data — giving our teams one place to run sophisticated content ops. We built it because we needed it, and now it runs behind every client delivery.
Illustrative preview — the actual platform experience is more granular and in-depth.
Why we built it
The tool we wished existed
After 8+ years and 1,000+ client projects across Copenhagen, Oslo, and Stockholm, we saw an opportunity: no tool could read an entire website and actually reason about its content. So we decided to build one.
Morrison crawls your full site into a vector index, layers in your business context — brand guidelines, compliance docs, product information — and gives you an AI that has genuinely read everything. Ask it questions across hundreds of pages, run a ready-made skill, or build a workflow that batch-processes thousands of URLs with live search data.
How we use it
Part of every client delivery
Morrison isn't a side project. It's part of the backbone of how our teams work. Our strategists use it daily to run content audits, check brand-voice consistency, diagnose content decay, and build data-backed recommendations — going deeper and covering more ground for every client.
Every skill in Morrison exists because we needed it for real client work: E-E-A-T assessments, cannibalization audits, compliance scanning, CTR optimization, refresh prioritization. All shaped by what actually matters in practice.
At a glance
What Morrison does
Crawl & index
Discovers every page via sitemap or spider crawl and embeds your whole site into a vector index — the substrate every chat, skill, and workflow runs on.
Business context
Upload brand guidelines, product docs, and compliance materials so every answer is grounded in your actual business — not a generic guess.
Multi-model chat
Ask questions across your entire indexed site and switch between Claude, Gemini, and OpenAI per message — with source-cited answers.
Skills library
20 system skills out of the box — content audits, brand-voice and E-E-A-T checks, decay diagnostics, briefs, and compliance scans — ready to run.
Workflows & automations
A visual node editor that combines AI, live data, and your documents, then batch-runs across thousands of URLs — on demand or on a schedule.
Live data
Search Console, GA4, Google Ads, SerpAPI, and Ahrefs plug straight into chat and workflows for performance-grounded recommendations.
Closed Beta
We're slowly opening up
Morrison is currently in closed beta, used by Bonzer's own teams. We're gradually inviting companies from our waitlist as we expand. If you're interested, you can sign up or read more on the Morrison site.