ChatGPT Introduces Businesses for Companies

OpenAI has announced a new ChatGPT feature called "Businesses", the direct counterpart to Google Search Console and Business Profiles.

With ChatGPT Businesses, companies can now create an official presence inside ChatGPT and see engagement broken down into mentions and clicks.

It's another sign that AI search is moving toward an experience where companies can actively track and optimize their presence, much like a Google Business Profile strengthens visibility in classic search.

What "Businesses" in ChatGPT actually is

Until now, ChatGPT has formed its picture of your company purely from what the model has read online: your website, press coverage, reviews, and third-party sources. That means the answer can be outdated, incomplete, or built on a competitor's version of the facts.

With "Businesses", you can now supply, to a much greater extent, the information ChatGPT draws on when someone asks about you. It mirrors a shift we already know from classic search: a business profile that gives the platform an authoritative place to pull facts from, instead of guessing.

For your company, this means that for the first time, you can speak directly into a conversation that would otherwise happen only between the user and the model, with no one from your side in the room.

Tracking becomes more reliable

ChatGPT Businesses is also introducing the Business Hub, which gives companies something they've lacked until now: hard numbers on how they show up in ChatGPT.

The dashboard shows, among other things, the number of mentions and clicks through to your website. It also shows which topics recur in the conversations where your site is used as a source. If you're only mentioned in connection with a single product, even though you sell three, that's a clear signal of where your content needs strengthening.

The numbers are aggregated, so OpenAI doesn't share the conversations themselves, and data only appears once there's enough activity. Smaller companies may therefore find the numbers slow to show up at first. Use them as a directional signal and read them alongside your other organic data, not as a final verdict.

Agents become a new tool for your business

ChatGPT is also launching Business Agents. If you've claimed your company in the Business Hub, you can, as a verified business, build, test, and launch an agent. When your company appears in an answer, the user can open your profile and choose to start a conversation with your agent. There, they can ask follow-up questions, for example what the difference is between two products and which one fits their needs.

The conversation is clearly separated from the user's original ChatGPT conversation and from ChatGPT's own answers. You can also sponsor your agent and use it as a destination for ads in ChatGPT. Sponsored agents are clearly labeled as such.

Business Agents are, for now, only available to selected ecommerce and online service companies in the US. OpenAI says it plans to expand to more markets and categories.

The Business Hub and tracking, on the other hand, are open to eligible companies wherever ChatGPT is available. The agent answers based on the information you provide yourself, which makes it worth getting your product and service pages precise and up to date now, before agents reach your market.

How Bonzer helps your company

At Bonzer, we've worked deliberately with AI search visibility since it became part of how customers find companies. With this update, we'll be even better equipped to map out what AI models say about you today, optimize for stronger visibility, and set up your new ChatGPT Business profile so it matches the rest of your content across search.

Want an introduction to what ChatGPT's update could mean for you, and how to become part of it? You can request an analysis right here.

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Want to know what ChatGPT says about you right now, and get help setting up your profile correctly from the start? Get a free SEO analysis, or book a call with one of our specialists.