Auto-generated model: the new product expansion at Bonzer

From now on, Bonzer will offer auto-generated technology and SEO as a combined service. We expect this to streamline content production processes and allow companies with larger platforms to benefit from economies of scale.

According to Accenture, Artificial Intelligence (AI) could contribute to increasing company productivity by up to 40%. This is due to AI adapting to data over time. This helps provide even more accurate search results – and at great speed.

That is why it is only natural for Bonzer to incorporate Artificial Intelligence into our SEO product to increase the efficiency of content production. This will be particularly beneficial to clients with larger sites that incorporate data in their content.

We are introducing this expansion based on the collaboration we have entered into with IC Robotic. Together, we will develop models for auto-generating content for organic positioning of websites.

What is auto-generated content?

Auto-generated content is content programmed to generate itself based on defined templates – all through the use of data. This allows text to be automatically generated for all content that consists of data points – and to be continually updated as the data change.

As the content in question is based on data, webshops will be able to better avoid product returns. A study from SaleCycle shows that the reason for 64.2% of online purchase returns is that the product does not match the description.

With data based product descriptions, content would become even more precise and truthful prior to purchase.

Expectations for the expansion

Together, Bonzer and IC Robotic expect to turn the development of categorising texts in SEO on its head.

This will happen based on the automatisation of self-created models for, among other things, meta, product, and category descriptions. In the beginning, this will happen in a test phase, after which it will continue to develop within a framework to benefit the individual client.

‘Today’s users want search results fast. Search engines such as Google know this, and therefore they always do everything in their power to deliver exactly that. A blend of auto-generated content and quality inputs enables us – within select fields – to deliver content faster than our clients’ competitors.

In many ways, this could save companies the expense of roles such as Category Managers or employees hired to do work intended for robots. It allows us to add a human touch and human character judgement to the robot,’ says Thomas Bogh, CPO & Partner at Bonzer.

AI is in higher demand than ever before

Studies from MeMSQL show that 61% of the marketing industry believe that Artificial Intelligence is the most important aspect of their data strategy.

Deloitte can also confirm that 83% of AI first movers already see economical benefits from AI.

Therefore, our collaboration with IC Robotic will focus on helping companies with many descriptions write content that will increase their positioning without it having to cost a fortune – and to make this process fast and automated.

This is why IC Robotic – whom we have worked with in the past – are the perfect match for Bonzer.

Marc Aas Nilsson, CEO and Founder of IC Robotic, has also been part of creating the market data platform Lasso X, which has previously received investment from JP/Politikens Hus.

‘We are very excited to be working closely with Bonzer to develop the way in which content and the modern (and new) world are streamlined for the benefit and pleasure of companies – big and small.’

In times where money does not grow on trees, both parties hope to help companies get their message across much faster and to a much wider audience.

The ‘human’ model persists

Even though auto-generated content will be part of Bonzer’s future SEO product, this does not eliminate the role of the Content Writer. On the contrary, it makes the Content Writer even more important.

‘With the opportunity to auto-generate text for product pages – and, in time, category pages – Content Writers will be in even higher demand. This is because all content must be defined based on input and templates which we define based on our approach to SEO,’ says Thomas Bogh.

An auto-generated model gives Content Writers more time to spend on areas where auto-generated content will not be able to beat the competition on the search engine – a competition which is constantly evolving.

Tested on select cases

The auto-generated model has already been tested on select clients. Due to duplicate content, auto-generated content could harm organic positioning, and therefore the basic model has in recent months been thoroughly tested.

For example, together with Artland we have tested ways in which to generate artist profiles with a view to increase results and win important positions on Google. In line with our remaining SEO work, this has – with great success – taken Artland’s organic traffic to new heights.

Who can use auto-generated content?

We expect that gradually, more and more domains will benefit from auto-generated content. However, it does require a domain of a certain size. This is why Bonzer will continue to develop everything from templates to minimum data requirements to ensure that it will be worth it for companies (clients) to use auto-generated content.

Further, Bonzer’s clients can look forward to integrations with CMS systems such as WordPress and Shopify.

With this new expansion, companies across the country can now look forward to a partner who can deliver content in ways that so far have not been seen to unfold in the same way in terms of delivery time and quality.

This gives the content industry an innovative model which companies – Danish as well as international – can benefit from now and in the future.

Bonzer expects to have the model implemented as an option for new clients in January 2021.