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Link building is an essential part of any successful SEO strategy, as it helps to improve your website's visibility and ranking in search engine results.
In this post, we will explore advanced link building tactics that can help take your link building efforts to the next level based on outreach efforts.
First, let's define what we mean by "advanced" link building.
In general, advanced link building tactics are those that go beyond the basics of link building, such as guest posting and directory submissions. These tactics are more sophisticated and often require a deeper understanding of SEO and the search engine algorithms.
However, if executed correctly, they can yield significant rewards in terms of improved search engine rankings and increased traffic to your website.
Therefore, at Bonzer, we have developed 'The Triangle of Link Building' as a model to follow for link targeting, regardless of the tactic.
One advanced link building tactic is broken link building. This involves identifying broken links on other websites and offering to replace them with links to your own content. This can be a win-win situation, as the other website gets a working link and you get a high-quality backlink to your site.
To find broken links, you can use a tool like Ahrefs or a simple Google search using the "site:" operator, followed by the URL of the website you want to check. For example, "site:example.com" will show you all the pages on the example.com website. You can then look for 404 error pages, which indicate broken links.
Once you have identified broken links, you can reach out to the website owner and offer to replace the broken link with a link to your own content. This can be a powerful way to get high-quality backlinks, as the website owner is likely to be interested in fixing the broken link and will appreciate your offer to provide a replacement.
To increase your chances of success, it's important to provide a relevant and useful link to your content. For example, if the broken link was to an article about SEO, you could offer to replace it with a link to one of your own articles on a similar topic.
One advanced link building tactic that is often overlooked is resource page link building. This involves finding websites that have a page dedicated to resources or tools in your industry, and offering to include a link to your website on that page. This can be a powerful way to get high-quality backlinks, as these pages often have a lot of authority and trust in the eyes of search engines. In addition, the pages are often regularly updated, which can help to improve the longevity of the backlink.
To find websites that have resource pages in your industry, you can use a tool like Ahrefs or Majestic. You can also use a simple Google search using keywords related to your industry and the word "resources" or "tools". For example, if you are in the ecommerce industry, you could search for "ecommerce resources" or "ecommerce tools". This will show you a list of websites that have pages dedicated to resources or tools in your industry.
Once you have identified websites with resource pages, you can reach out to the website owner and offer to include a link to your website on their page.
To increase your chances of success, it's important to provide a relevant and useful resource that would be of value to the website's audience.
Another advanced link building tactic is unlinked brand mentions. This involves finding instances where your brand is mentioned on other websites, but there is no link back to your site. You can use a tool like BrandMentions or a simple Google search using your brand name as the search query.
Once you have identified unlinked brand mentions, you can reach out to the website owner and ask them to add a link to your site.
This can be a powerful way to get high-quality backlinks, as the mention of your brand shows that the website is relevant to your industry and likely to have a similar audience to your own.
When reaching out to website owners about unlinked brand mentions, it's important to be polite and professional. Explain why you think a link to your site would be useful for their readers, and provide examples of your content that would be a good fit. You could also offer to write a guest post for their website, which would not only provide a backlink to your site but also give you exposure to their audience.
Another advanced link building tactic that can yield significant rewards is link reclamation. This involves finding links to your website that have been removed or changed, and reaching out to the website owner to ask them to restore or update the link. This can be a time-consuming process, but it can be well worth the effort, as reclaiming lost links can help improve your search engine rankings and drive more traffic to your site.
To find lost links, you can use a tool like Monitor Backlinks or a simple Google search using the "link:" operator, followed by your website's URL. For example, "link:example.com" will show you all the pages that currently link to your site.
When reclaiming lost links, it's important to be persistent and patient. Not all website owners will be willing or able to restore or update the link, so it's important to keep trying until you have exhausted all possible options.
In some cases, you may need to provide the website owner with a new link to your content that they can use to replace the lost link. In other cases, you may need to offer to write a guest post or provide some other value in exchange for the link. But be aware of Google guidelines so you don't do anything that is against the guidelines.
Another advanced link building tactic is competitor backlink analysis. This involves analyzing the backlinks of your competitors to identify opportunities for your own website.
When knowing the types of websites that are linking to your competitors, you can identify potential link sources for your own site. For example, if a competitor has a high-quality backlink from a website in your industry, you could reach out to the website owner and offer to provide similar content or value in exchange for a link.
To perform a competitor backlink analysis, you can use a tool like Ahrefs or Majestic. These tools provide detailed information about the backlinks of any website, including the number and quality of the links, the anchor text used, and the referring domains.
By analyzing this information, you can identify opportunities for your own website and develop a link building strategy that is based on the tactics and techniques used by your competitors.
In conclusion, advanced link building tactics can be a powerful way to improve your website's search engine performance.
By using tactics like broken link building, unlinked brand mentions, link reclamation, and competitor backlink analysis, you can build high-quality backlinks and improve your search engine rankings.
These tactics require a deeper understanding of SEO and the search engine algorithms, but they can yield significant rewards if executed correctly.
By implementing advanced link building tactics, you can differentiate your website from others in your industry and gain a competitive advantage in search engine results.
In addition to improving your search engine rankings, these tactics can also drive more targeted traffic to your site, which can lead to increased conversions and revenue.
If you want to learn more about advanced link building tactics, you can check out the following resources:
By staying up-to-date with the latest link building tactics and implementing them effectively, you can improve your website's search engine performance and drive more traffic and revenue to your site.
CPO & Partner
Thomas er CPO samt Partner, hvorfor fokus til dagligt ligger i evig analyse af Googles algoritme og udvikling af SEO som produkt. Thomas har arbejdet med SEO i flere år med stor passion for at sprede know how på, hvordan man som virksomhed implementerer SEO bedst i sin forretning. Ved siden af Bonzer bidrager Thomas med viden til læserne hos bl.a. Search Engine Journal, DanDomain og Detailfolk. Herudover har han også undervist i Digital Mediestrategi på Copenhagen Business School i København. Har du ønsker eller spørgsmål vedr. SEO universet, kan du altid kontakte ham på [email protected].