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Search Engine Recap - Week 23 (2024)

Here's your weekly overview of the most important search engine news, ensuring your SEO strategy stays ahead of the competition. Welcome to week 23.

This week, we cover a new Core Web Vitals report, the status of SGE in the US, and insights into the importance of structured data. Here's an overview.

A new Core Web Vitals report reveals significant performance drops for some of the most popular CMS platforms between January and April 2024.

Duda leads with 71% of sites scoring well on Core Web Vitals, followed by Squarespace, Drupal, Wix, Joomla, and lastly, WordPress.

WordPress Core Web Vitals score

WordPress Core Web Vitals score

Despite improvements in WordPress 6.5, the CMS remains at the bottom. Interaction to Next Paint (INP), replacing First Input Delay (FID), is likely the cause of the overall decline. Squarespace is the only CMS that improved its performance during this period.

The relevance of this analysis lies in the fact that many businesses worldwide continue to use WordPress.

However, we consistently see performance declines, often due to insecure plugins, compared to other CMS platforms.

At Bonzer, we've covered this issue before and are always ready to offer alternative solutions to improve your business's performance.

We specialize in Webflow, which scores significantly better than WordPress and generally offers better SEO opportunities for modern businesses.

Webflow Core Web Vitals score

Webflow Core Web Vitals score

Google Limits AI Overviews on Select Searches

Google is limiting AI overviews for non-serious or nonsensical searches to address concerns about inaccurate answers.

Google has implemented many improvements to enhance AI accuracy and limit content from satire sites, for example.

As a result, there are generally fewer searches with SGE in the US than initially anticipated, although it is still widely rolled out.

Google AI overview update

Despite the criticism, Google reports high user satisfaction with the feature and is committed to refining AI capabilities. The adjustments aim for more relevant and precise search results to maintain user trust and utility.

Topics More Prominent in Google's Search Generative Experience

New research from BrightEdge reveals that Google's AI overviews appear more frequently for healthcare, B2B technology, and e-commerce searches, but less for local and branded searches.

This shift again indicates AI's growing precision and its role in anticipating user needs.

For everyone in SEO, this means optimizing for AI overviews by focusing on comprehensive, high-quality content that fits featured snippets and common queries.

Understanding which searches trigger AI responses can help fine-tune strategies to increase visibility and drive organic traffic. And since it's only rolled out in the US for now, other markets have even more opportunity to prepare.

New Case Study from Google Highlights the Importance of Structured Data

We conclude with a new Google case study emphasizing the crucial role of structured data in improving visibility and driving more traffic.

In the case study, publisher Vidio saw a threefold increase in video impressions and nearly doubled clicks.

Google case study vidio

The case highlights the importance of using strong URLs for video files and ensuring properly set up structured data.

Structured data enables better indexing and improved search performance, especially through Google's advanced search features like featured snippets. An area we always focus on here at Bonzer.

Takeaways and Recommendations

Week 23 provided us with more insights into the strengths of various CMS platforms. As previously noted, the large and well-known WordPress is not as technically strong as many newer and more modern CMS platforms, like Webflow.

Additionally, Google's case study with Vidio provided further insights into the power of structured data, emphasizing its importance for SEO.

Lastly, we received updates on Google's AI overviews, which are continuously adjusted and improved based on experience. AI overviews are limited for certain types of searches while being more prominent in selected topics.

Need help understanding all these updates and how to integrate them into your strategy? Feel free to reach out to us. As a specialized SEO agency, we work every day to get businesses to the top of the search engine results.

Thomas Bogh

CPO & Partner

Thomas er CPO samt Partner, hvorfor fokus til dagligt ligger i evig analyse af Googles algoritme og udvikling af SEO som produkt. Thomas har arbejdet med SEO i flere år med stor passion for at sprede know how på, hvordan man som virksomhed implementerer SEO bedst i sin forretning. Ved siden af Bonzer bidrager Thomas med viden til læserne hos bl.a. Search Engine Journal, DanDomain og Detailfolk. Herudover har han også undervist i Digital Mediestrategi på Copenhagen Business School i København. Har du ønsker eller spørgsmål vedr. SEO universet, kan du altid kontakte ham på [email protected].

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A brief meeting, where we review your position in the market and present the opportunities.