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Search Engine Recap - Week 5 (2024)

Every week, we bring you a rundown of the most significant news and updates from the search engine world, helping you stay ahead of the competition. Welcome to week 5.

The fifth week of 2024 brings highlights from Google's Q4 Earnings Call, a change in Core Web Vitals, and recommendations on how your business should navigate to maintain visibility on the search engine. Here's an overview.

Google Shares Financial Results in Q4 Earnings Call

Alphabet, Google's parent company, has unveiled its financial results for the fourth quarter and the entirety of 2023 in its latest earnings call.

alphabet 2023 q4 earnings call cover

In Q4, revenue increased by 13%, driven primarily by AI enhancements in Google Search, YouTube, and Cloud services.

Google's strategic focus on AI, such as the Gemini model, aims to enhance user experiences and advertisers' performance, with a particular emphasis on reducing search latency and improving the quality of search results.

For those working with SEO, it's essential to adapt strategies to the evolving AI-driven landscape, which can impact visibility while also offering new opportunities for content optimization.

Google has introduced a new feature called "Circle to Search", now available on select Android phones, enabling users to search for information by 'circling' or highlighting content on their screens.

circle to search cover

This feature is particularly useful for shopping, searching for definitions, travel inspiration, comparing options, and answering complex questions.

Therefore, it underscores the need to optimize both visual and textual content to be displayed using this innovative search method.

Google Updates Core Web Vitals with 'INP'

Google has announced an update to Core Web Vitals, replacing First Input Delay (FID) with Interaction to Next Paint (INP) on March 12, 2024.

inp announcement google

INP measures website responsiveness to user interactions to enhance the user experience.

For those working with SEO, it's crucial to assess and optimize your website for INP to ensure good performance, which will affect search results and user engagement.

This involves diagnosing and addressing issues affecting interactivity, such as long JavaScript tasks or complex DOM structures.

Takeaways and Recommendations

Insights from Google's financial results once again underscore where the search engine is heading. With AI driving growth, more investments are in store, a fact that Google has been transparent about.

This makes it especially exciting regarding SGE (Search Generative Experience), when it will be rolled out and in what format.

Additionally, the Circle to Search format and the Core Web Vitals update emphasize the importance for businesses to stay updated in their optimization efforts, which are becoming increasingly crucial for users and thus search engines.

Therefore, ensure to create user experiences that provide value from the first click and in formats that match multimodal formats.

If you want to be at the top today and in the future, the above updates - as well as future ones - are essential for achieving results on the search engine.

Thomas Bogh

CPO & Partner

Thomas er CPO samt Partner, hvorfor fokus til dagligt ligger i evig analyse af Googles algoritme og udvikling af SEO som produkt. Thomas har arbejdet med SEO i flere år med stor passion for at sprede know how på, hvordan man som virksomhed implementerer SEO bedst i sin forretning. Ved siden af Bonzer bidrager Thomas med viden til læserne hos bl.a. Search Engine Journal, DanDomain og Detailfolk. Herudover har han også undervist i Digital Mediestrategi på Copenhagen Business School i København. Har du ønsker eller spørgsmål vedr. SEO universet, kan du altid kontakte ham på [email protected].

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A brief meeting, where we review your position in the market and present the opportunities.