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SEO as a Service - What It Is and Why Successful Companies Subscribe to It

'SEO as a Service' is a concept built on the same model as 'Software as a Service' (SaaS) and should be understood in the same fundamental way. However, the main difference lies in the service itself, where we in Bonzer focus on SEO as a recurring marketing service.

seo as a service io cover

In recent years, especially since the corona pandemic, SEO has established itself as one of the most essential channels for businesses to generate leads, sales, and overall new customers. It's even expected that SEO will reach a global market size of $234.8 billion by 2030, representing a CAGR of 17.6% from 2022-2030.

The way SEO has evolved over time has changed significantly. While it previously consisted of some optimization here and there with heavy "SEO texts" and purchased links, there's now (fortunately) a much better alignment between businesses and SEO as a service - if one has kept up with the evolution.

Search engines like Google and Bing have evolved to understand their users even more, where content and integrated AI make it possible to display results like never before. This increases demand and usage by all of us, further amplifying potential and setting higher standards for anyone wanting to elevate their online business.

But with greater business potential, competition has also increased in most sectors. And it's essential to note that there's still only one number 1 on the search engine.

At Bonzer, we've built a framework through our many years of experience with SEO and organic marketing that primarily focuses on our clients' business goals and then on the search engine algorithm.

When combining these two, it's possible to lay out a strategy that lays the foundation for growth and stays ahead of the curve, ensuring continuous updates from the industry and search engine don't result in lost market share to competitors.

So, how does it work?

Well, it's based on the concept of 'SEO as a Service'.

How SEO as a Service Works

SEO as a Service is a licensing and delivery model developed by Bonzer where SEO is licensed on a subscription basis through a dedicated SEO partner.

SEO as a Service model

The outcome is a partner that ensures there's a strategy being executed, enhancing digital presence without compromising the company's vision and tone of voice. The goal is essentially to use SEO as a channel to gain insights into the target audience and thereby strengthen messages through all site content. At the same time, it ensures that your current performance doesn't plummet.

At Bonzer, we simplify this part through our baseline service that our clients subscribe to, providing them with a dedicated team that proactively ensures SEO contributes to overall growth and that you don't hand over your top results to competitors.

In other words it unlocks the competencies of our consultants and technical support. Additionally, it also allows other channels like paid to perform even better.

Recurring Baseline

The baseline model can be compared in many ways to a gym membership that takes care of one's fitness or access to an accountant who helps manage finances regularly. Similarly, a baseline ensures that SEO is in order and that there's access to a dedicated team - consultant and technical support - that proactively elevates you and can be consulted.

With the baseline, you get access to:

  • Analytical and strategic consultant team

  • Search data on the latest market trends

  • Competitor insights and reporting

  • In-house upskilling

  • Technical support

If there's a need for extended deliveries, tailored sprints will be designed to support and strengthen the outcome of strategy. Sprints are structured as solutions that provide a service based on capacity and skills to elevate the actions in the ongoing roadmap.

Sprints could be a significant content sprint for you, aiming to build a stronger content structure, or it could be a development sprint for those who need to build a new site from scratch with the right setup, which will support the overall SEO strategy and growth. We determine this based on demand and strategy needs.

A Service That Enhances Your Marketing Security

When it comes to marketing, as a responsible party, you want to ensure you're spending money in the right places and have a balanced marketing mix. Therefore, it's always a good idea to start by putting together a marketing plan.

As a dedicated SEO agency, we must also collaborate with the other channels you have in-house. In a quality SEO service, it's crucial to understand how the overall marketing funnel works, so organic can best elevate other channels. This applies to all digital channels.

In this way, you strengthen your organic positioning, while traffic, data, and experience will automatically enhance the spend on paid, for instance, by improving the 'quality score' through organic content. This makes CPC (Cost-Per-Click) lower, thus creating a more efficient ads budget.

Focusing on SEO as a Service, one thing is to elevate one's own and other channels. The other - and crucial in an ongoing service - is that with the right skills, you avoid losing positioning.

SEO is constantly evolving, and if you don't keep up, you put yourself in a vulnerable position, which for many means competitors take over significant market shares. Similarly, the development of search engines and AI challenges one's overall existence.

Many companies make the mistake of investing in SEO for a period and then letting it sit to await results. This is an error. Based on both experience and Google's own words, consistency is key, just as it generally is when aiming for growth. One cannot simply run their business in a finite phase and then hope for perpetual growth.

No, if one desires growth, they must invest continuously in essential channels and areas that collectively align with the company's objectives - and therefore the need of a baseline strategy to keep optimizing your brand.

With this service in Bonzer, you get an experienced team that's always ahead of the curve and will proactively help ensure you don't lose rankings to competitors. One ranking can indeed be worth a lot of money.

Want to Know More?

If you want to learn more about what 'SEO as Service' can do for your business and how it works in practice, you can request an SEO analysis and intro meeting from us.

We choose to proceed with those where we see a match and where we know our service can make your daily life easier, secure your presence, and help elevate the output of the overall marketing budget.

Thomas Bogh

CPO & Partner

Thomas er CPO samt Partner, hvorfor fokus til dagligt ligger i evig analyse af Googles algoritme og udvikling af SEO som produkt. Thomas har arbejdet med SEO i flere år med stor passion for at sprede know how på, hvordan man som virksomhed implementerer SEO bedst i sin forretning. Ved siden af Bonzer bidrager Thomas med viden til læserne hos bl.a. Search Engine Journal, DanDomain og Detailfolk. Herudover har han også undervist i Digital Mediestrategi på Copenhagen Business School i København. Har du ønsker eller spørgsmål vedr. SEO universet, kan du altid kontakte ham på [email protected].

Let us show you an SEO strategy that can take you to the next level

A brief meeting, where we review your position in the market and present the opportunities.

Let us show you an SEO strategy that can take you to the next level

A brief meeting, where we review your position in the market and present the opportunities.