The Top 55 SEO Statistics Every Marketer Needs to Know

Welcome to our article on the 55 crazy SEO statistics that only experts know! Search engine optimization, or SEO, is an essential part of online marketing, helping businesses and individuals improve their visibility and ranking on search engines like Google.

In this article, we will be exploring a range of statistics that show the importance and impact of SEO and SEO strategy on search rankings. From the impact of page speed and mobile-friendliness on conversion rates, to the power of keywords and backlinks in boosting search engine rankings, these statistics will give you a better understanding of what it takes to succeed with SEO.

Whether you're a seasoned SEO expert or just getting started with online marketing, we hope you find these statistics informative and useful for improving your search engine rankings. Let's dive in!

1. The first result on Google's search results page gets about 33% of the traffic for a particular search query (Source: https://backlinko.com/google-ranking-factors)

2. A page that loads in under two seconds can increase conversion rates by up to 7% (Source: https://www.thinkwithgoogle.com/marketing-strategies/customer-experience/speed-matters-in-business/)

3. Including a keyword in the title tag can increase the click-through rate (CTR) for that page by up to 10% (Source: https://moz.com/blog/how-to-optimize-title-tags-for-ctrs-and-seo)

4. More than 50% of all searches are now performed on mobile devices (Source: https://www.searchenginejournal.com/google-mobile-first-index-rolled-out-to-all-sites/233785/)

5. Creating long-form content (over 1,000 words) can increase the chances of a page ranking on the first page of Google by up to four times (Source: https://www.searchenginejournal.com/long-form-content-seo/264020/)

6. Google takes into account the mobile-friendliness of a page when ranking search results, with up to 61% of users being more likely to leave a mobile-unfriendly site (Source: https://www.thinkwithgoogle.com/marketing-strategies/customer-experience/speed-matters-in-business/)

7. Having a secure and encrypted website (HTTPS) can improve search rankings, with up to 76% of users reporting that they are more likely to trust a website if it is HTTPS-secured (Source: https://moz.com/learn/seo/https)

8. Google uses more than 200 factors to determine the ranking of a website in search results, with up to 75% of these factors being based on the content and structure of a website (Source: https://backlinko.com/google-ranking-factors)

9. Websites that regularly publish fresh content tend to have better search engine rankings, with up to 70% of Google's search results being comprised of fresh content (Source: https://www.searchenginejournal.com/content-freshness-seo/278671/)

10. Including a keyword in the URL of a page can increase its search rankings by up to 5% (Source: https://moz.com/blog/how-to-optimize-title-tags-for-ctrs-and-seo)

11. Having a high number of high-quality backlinks pointing to a website can improve its search rankings by up to 40% (Source: https://backlinko.com/google-ranking-factors)

12. Google uses social signals, such as the number of shares and likes a page gets on social media, as a ranking factor, with up to 35% of Google's search algorithm taking into account social signals (Source: https://www.searchenginejournal.com/google-social-signals/154404/)

13. The average first page result on Google contains 1,890 words, with pages containing more words ranking higher in search results (Source: https://backlinko.com/google-ranking-factors)

14. Optimizing images with proper tags and alt text can improve a website's search rankings by up to 30% (Source: https://www.searchenginejournal.com/image-optimization-seo/)

15. The use of header tags (H1, H2, etc.) can help improve a website's search rankings by up to 70% (Source: https://moz.com/learn/seo/header-tags)

16. A good internal linking structure can help improve a website's search rankings by up to 50% (Source: https://www.searchenginejournal.com/internal-linking-seo/241149/)

17. The use of meta descriptions can improve a website's click-through rate (CTR) by up to 15% and search rankings by up to 10% (Source: https://www.searchenginejournal.com/meta-descriptions-seo/250822/)

18. Google uses the bounce rate of a website as a ranking factor, with a high bounce rate potentially lowering a website's search rankings (Source: https://www.searchenginejournal.com/google-uses-bounce-rate-ranking-factor/264925/)

19. A high-quality and user-friendly website design can improve a website's search rankings by up to 35% (Source: https://www.searchenginejournal.com/google-user-friendly-website/264930/)

20. Using keywords in the anchor text of a backlink can improve a website's search rankings by up to 40% (Source: https://moz.com/learn/seo/anchor-text)

21. A website's loading speed can affect its search rankings, with a slow loading speed potentially lowering a website's search rankings (Source: https://www.searchenginejournal.com/speed-matters-in-business/)

22. The use of schema markup can improve a website's search rankings by up to 30% (Source: https://www.searchenginejournal.com/schema-markup-seo/272993/)

23. Google uses the domain age of a website as a ranking factor, with older domains generally ranking higher in search results (Source: https://www.searchenginejournal.com/domain-age-seo/252499/)

24. Having a website with a clean and user-friendly navigation can improve its search rankings by up to 40% (Source: https://www.searchenginejournal.com/google-user-friendly-website/264930/)

25. The use of LSI keywords (related keywords) can improve a website's search rankings by up to 30% (Source: https://www.searchenginejournal.com/lsi-keywords-seo/276965/)

26. Google uses the number of pages on a website as a ranking factor, with websites containing more pages generally ranking higher in search results (Source: https://www.searchenginejournal.com/number-of-pages-seo/274680/)

27. The use of alt text for images can improve a website's search rankings by up to 30% (Source: https://www.searchenginejournal.com/image-optimization-seo/)

28. Having a user-friendly and mobile-responsive website can improve its search rankings by up to 57% (Source: https://www.searchenginejournal.com/google-mobile-first-index-rolled-out-to-all-sites/233785/)

29. The use of outbound links to high-quality and relevant websites can improve a website's search rankings by up to 25% (Source: https://www.searchenginejournal.com/outbound-links-seo/274593/)

30. Google uses the "freshness" of a website's content as a ranking factor, with fresh content potentially improving a website's search rankings (Source: https://www.searchenginejournal.com/content-freshness-seo/278671/)

31. The use of social sharing buttons on a website can improve its search rankings by up to 28% (Source: https://www.searchenginejournal.com/social-sharing-buttons-seo/261147/)

32. Having a website with a clean and user-friendly URL structure can improve its search rankings by up to 20% (Source: https://www.searchenginejournal.com/clean-url-structure-seo/272962/)

33. The use of relevant and high-quality keywords in a website's content can improve its search rankings by up to 15% (Source: https://www.searchenginejournal.com/keyword-density-seo/251135/)

34. Google uses the "topical relevance" of a website's content as a ranking factor, with relevant and high-quality content potentially improving a website's search rankings (Source: https://www.searchenginejournal.com/google-topical-relevance-ranking-factor/264920/)

35. The use of internal linking to related content on a website can improve its search rankings by up to 15% (Source: https://www.searchenginejournal.com/internal-linking-seo/241149/)

36. Google uses the "dwell time" of a website's visitors as a ranking factor, with longer dwell times potentially improving a website's search rankings (Source: https://www.searchenginejournal.com/dwell-time-seo/276977/)

37. The use of keyword variations in a website's content can improve its search rankings by up to 10% (Source: https://www.searchenginejournal.com/keyword-variations-seo/276970/)

38. Google uses the "page depth" of a website as a ranking factor, with deeper pages potentially ranking higher in search results (Source: https://www.searchenginejournal.com/page-depth-seo/276973/)

39. The use of multimedia content (images, videos, etc.) in a website's content can improve its search rankings by up to 10% (Source: https://www.searchenginejournal.com/multimedia-content-seo/272955/)

40. Google uses the "page speed" of a website as a ranking factor, with faster-loading pages potentially ranking higher in search results (Source: https://www.searchenginejournal.com/speed-matters-in-business/)

41. The use of social media sharing buttons on a website can improve its search rankings by up to 10% (Source: https://www.searchenginejournal.com/social-sharing-buttons-seo/261147/)

42. Google uses the "mobile usability" of a website as a ranking factor, with mobile-friendly websites potentially ranking higher in search results (Source: https://www.searchenginejournal.com/google-mobile-first-index-rolled-out-to-all-sites/233785/)

43. The use of internal linking to high-quality and relevant websites can improve a website's search rankings by up to 10% (Source: https://www.searchenginejournal.com/outbound-links-seo/274593/)

44. Google uses the "diversity of a website's backlinks" as a ranking factor, with websites having a diverse set of backlinks potentially ranking higher in search results (Source: https://www.searchenginejournal.com/diversity-of-backlinks-seo/276971/)

45. The use of long-tail keywords in a website's content can improve its search rankings by up to 5% (Source: https://www.searchenginejournal.com/long-tail-keywords-seo/276969/)

46. Google uses the "relevance of a website's backlinks" as a ranking factor, with relevant backlinks potentially improving a website's search rankings (Source: https://www.searchenginejournal.com/relevance-of-backlinks-seo/276972/)

47. The use of internal linking to related pages on a website can improve its search rankings by up to 5% (Source: https://www.searchenginejournal.com/internal-linking-seo/241149/)

48. Google uses the "quality of a website's content" as a ranking factor, with high-quality content potentially improving a website's search rankings (Source: https://www.searchenginejournal.com/google-page-quality-ranking-factor/264923/)

49. The use of keyword-rich alt text for images can improve a website's search rankings by up to 5% (Source: https://www.searchenginejournal.com/image-optimization-seo/)

50. Google uses the "number of a website's backlinks" as a ranking factor, with websites having more backlinks potentially ranking higher in search results (Source: https://www.searchenginejournal.com/number-of-backlinks-seo/276974/)

51. The use of internal linking to pages with high-quality content can improve a website's search rankings by up to 5% (Source: https://www.searchenginejournal.com/internal-linking-seo/241149/)

52. Google uses the "age of a website's backlinks" as a ranking factor, with older backlinks potentially improving a website's search rankings (Source: https://www.searchenginejournal.com/age-of-backlinks-seo/276976/)

53. The use of keyword-rich meta descriptions can improve a website's search rankings by up to 5% (Source: https://www.searchenginejournal.com/meta-descriptions-seo/250822/)

54. Google uses the "quality of a website's backlinks" as a ranking factor, with high-quality backlinks potentially improving a website's search rankings (Source: https://www.searchenginejournal.com/quality-of-backlinks-seo/276975/)

55. The use of keyword-rich title tags can improve a website's search rankings by up to 5% (Source: https://moz.com/blog/how-to-optimize-title-tags-for-ctrs-and-seo)

We hope you enjoyed our article on the 55 crazy SEO statistics that only experts know! As you can see, SEO is a complex and constantly-evolving field, with a wide range of factors influencing search engine rankings.

By understanding and implementing the key principles of SEO, businesses and individuals can significantly improve their visibility and ranking on search engines like Google. Whether it's optimizing page speed and mobile-friendliness, using keywords and backlinks effectively, or publishing fresh and high-quality content, these statistics show the importance and impact of SEO on search rankings.

If you're looking to boost your search engine rankings and improve your online presence, be sure to keep these statistics in mind and implement the relevant strategies for your website. With the right approach and dedication to SEO, you can achieve great results and reach your online marketing goals.