Technical SEO


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Mastering SEO: Understanding the Impact of Trailing Slashes in URLs


When it comes to the realm of SEO, there are so many fine details to get your head around. It’s no surprise that you've likely encountered the topic of trailing slashes. Yes, those sneaky end slashes in URLs that make you wonder if they're friend or foe. Today, we're going to delve into the vast world of trailing slashes and how they relate to SEO. You'll learn everything from the basics of what a trailing slash is, to the much more intricate aspects of trailing slash SEO.

So, what exactly is a trailing slash?

To start from the beginning, let's answer the question, "what is a trailing slash?" When a slash (/) is found at the end of a URL, it's termed a 'trailing slash' or 'end slash.' Simply put, a trailing slash in a URL looks something like this:

Here's where it gets a little more interesting: Forward slashes in URLs (which are the only type of slashes used in URLs, as backslashes are reserved for file paths on local systems) can influence how your server interprets the URL.

The slash in a URL can differentiate a directory from a file. For instance, '' with the trailing slash, denotes a directory, while '' without the trailing slash, may refer to a file. That's not a hard rule though, as server configuration can affect how these are interpreted.

Now, you may be wondering: "does it actually matter if I use a trailing slash in my URL or not?" Well, it's time to talk about the SEO implications.

Slash URL Best Practices

The key takeaway here is consistency. It doesn't necessarily matter if you use a trailing slash or not, as long as you're consistent with it throughout your website. Search engines like Google advocate for a clear, consistent URL structure, and this includes the use of trailing slashes.

Regardless of whether you decide to use a trailing slash in your URL or not, ensure that you have proper 301 redirects set up. This means that if a user types in '' (without the trailing slash), they are automatically redirected to '' (with the trailing slash), or vice versa.

Another recommendation is to keep an eye on your canonical tags. These are bits of HTML that tell search engines what the 'preferred' version of a webpage is, helping to prevent the duplicate content issue.

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But what if your URL has an escape slash?

While we’re on the subject, let's briefly discuss the scenario where your URL has an escape slash. This isn't a common occurrence, as most systems will automatically encode these, turning them into '%2F'. This is the URL safe way to represent a forward slash within a URL, and it doesn't serve as a directory separator like a regular forward slash does.

To Wrap Up

At the end of the day, the use of trailing slashes in URLs boils down to preference and consistency. Whether you choose to include the trailing slash or omit it, maintaining a uniform structure is the key to SEO success. Take the time to think through your approach, set up necessary redirects, and ensure your canonical tags are in order. By doing so, you'll be one step closer to mastering the complex world of SEO. Remember, every slash, every character, every word in your URL plays a role in your website's visibility. Choose wisely.

Arthur Hillgaard

Marketing Operations Lead

Arthur sidder med særligt internationale SEO-strategier, hvor SEO skal tænkes kreativt eller i større skala. Ved siden af det direkte SEO-arbejde, har Arthur snuden i data, der kan fortælle os noget om den generelle udvikling i SEO-verdenen eller for visse industrier. Der er intet ved trafik medmindre, den er konverterbar - derfor har Arthur også et par CRO-tricks i ærmet, som han i ny og næ skriver om i Bonzers blogunivers.

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A brief meeting, where we review your position in the market and present the opportunities.