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Every year, Google releases their Year in Search. It’s a collection of data on what searches have been made on the world’s biggest search engine during the year.
We’ve gathered it all right here for you. 2021 was a year of sports, which brought us events that were both sublime and tragic. Of course, covid was a very big factor but global attention was also fixed on Squid Game and the GME stock.
Let’s take a look. The global trends are separated into 12 different categories.
We can say without a doubt that sport is one of the most uniting factors in 2021. We all flocked to the search engine to check scores, find exciting news and delve into the athletic community.
As the year went by, this is how it looked:
Of course, we Europeans have to face the realities: While Euro 2021 makes the list, singular cricket matches make up 30% of the entire list!
On the non-sports side of things, the tragic death of famous rapper DMX also made it. And of course, the Netflix sensation Squid Game held our attention.
In the category of News, the exit from Afghanistan, corona and a slew of financial headlines were what we searched for.
In order, it’s the following:
Afghanistan
AMC stock
COVID vaccine
Dogecoin
GME stock
For the financial news, Dogecoin took headlines - probably helped along by the Twitter-happy CEO of Tesla and SpaceX, Elon Musk. The sensational internet-driven stock bubble of Gamestop also captivated us during the year.
We searched for a lot of actors during 2021. However, what’s interesting to note is that all of the following actors made headlines not for their performance in films but rather for scandals and tragedies. Alec Baldwin for his accidental misfiring of a gun, Pete Davidson for his relationship with world famous influencer Kim Kardashian, Aryan Khan for a drug-related boat trip, Mandalorian star Gina Carano for her exclusion from Disney due to political views and Armie Hammer for metoo-related scandals.
Alec Baldwin
Pete Davidson
Aryan Khan
Gina Carano
Armie Hammer
In the world of singular athletes, as a Danish company it’s, of course, nice to have one of our own at the top. We would’ve wished it was under better circumstances, however.
Christian Eriksen
Tiger Woods
Simone Biles
Emma Raducanu
Henry Ruggs III
Simone Biles also made a lot of headlines for her bringing forward a conversation about mental health.
While cricket might’ve made the top lists worldwide for all searches, for individual sports teams it is good ol football that made us search. Some of the world’s richest soccer clubs were what we searched for. But also Brazilian side Palmeiras caught a lot of searches.
Real Madrid CF
Chelsea F.C.
Paris Saint-Germain F.C.
FC Barcelona
Sociedade Esportiva Palmeiras
As lockdowns happened throughout the world at various times, homecooking became a hot topic. One example is the viral Tiktok feta pasta and the similarly popular on social media, birria tacos.
Birria tacos
Nasi goreng
Feta pasta
Charcuterie board
生姜 焼き (Shōgayaki)
As with foods, we see that going viral on the internet can bring even more attention than being a classic heavy hitter. The simple but addictive PopCat takes the top of the list.
PopCat
FIFA 22
Battlefield 2042
モンハン ライズ (Monster Hunter Rise)
Resident Evil Village
Nothing brings us to the search engines like the passing of someone famous. As the stars and influences of our lives reach the end of their lives, we remember by looking them up and reliving their history.
DMX
Gabby Petito
Marília Mendonça
Prince Philip
Brian Laundrie
MC Kevin
Lázaro Barbosa de Sousa
Peter R. de Vries
Paulo Gustavo
Helen McCrory
It is no surprise that Marvel’s offerings in Eternals, Schang-Chi and Black Widow are some of the most hyped movies in our time. But sci-fi mastodon Dune also capitaved us. Netflix’s Red Notice was also searched for a lot - but probably not for the reasons they wanted.
Eternals
Black Widow
Dune
Shang-Chi and the Legend of the Ten Rings
Red Notice
In the more short-form end of cinema, we of course also searched for a lot of TV shows during 2021. Squid Game opened the eyes of the world to Korean TV, Loki & WandaVision started the craze for the TV shows of the Marvel universe and many of us relived our childhoods with the phenomenal Cobra Kai.
Squid Game
Bridgerton
WandaVision
Cobra Kai
Loki
And finally, as our ability to go out and sweat on the dance floors was diminished; as parties moved to private circumstances - we searched for a lot of music. Listen to some of the most trendy tracks in 2021:
CPO & Partner
Thomas is the CPO (Chief Product Officer) and Partner at Bonzer, which means his day-to-day focus lies in constantly analyzing Google's algorithm and developing SEO as a product. Thomas has worked with SEO for several years with a strong passion for sharing his knowledge on how businesses can best implement SEO into their operations. In addition to Bonzer, Thomas contributes his expertise to readers at publications like Search Engine Journal, DanDomain, and Detailfolk. He also teaches Digital Media Strategy at Copenhagen Business School and SEO at DMJX in Copenhagen. If you have any questions or requests regarding the SEO universe, feel free to contact him at [email protected].
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