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Every year, Google releases their Year in Search. It’s a collection of data on what searches have been made on the world’s biggest search engine during the year.
We’ve gathered it all right here for you. 2021 was a year of sports, which brought us events that were both sublime and tragic. Of course, covid was a very big factor but global attention was also fixed on Squid Game and the GME stock.
Let’s take a look. The global trends are separated into 12 different categories.
We can say without a doubt that sport is one of the most uniting factors in 2021. We all flocked to the search engine to check scores, find exciting news and delve into the athletic community.
As the year went by, this is how it looked:
Of course, we Europeans have to face the realities: While Euro 2021 makes the list, singular cricket matches make up 30% of the entire list!
On the non-sports side of things, the tragic death of famous rapper DMX also made it. And of course, the Netflix sensation Squid Game held our attention.
In the category of News, the exit from Afghanistan, corona and a slew of financial headlines were what we searched for.
In order, it’s the following:
For the financial news, Dogecoin took headlines - probably helped along by the Twitter-happy CEO of Tesla and SpaceX, Elon Musk. The sensational internet-driven stock bubble of Gamestop also captivated us during the year.
We searched for a lot of actors during 2021. However, what’s interesting to note is that all of the following actors made headlines not for their performance in films but rather for scandals and tragedies. Alec Baldwin for his accidental misfiring of a gun, Pete Davidson for his relationship with world famous influencer Kim Kardashian, Aryan Khan for a drug-related boat trip, Mandalorian star Gina Carano for her exclusion from Disney due to political views and Armie Hammer for metoo-related scandals.
In the world of singular athletes, as a Danish company it’s, of course, nice to have one of our own at the top. We would’ve wished it was under better circumstances, however.
Henry Ruggs III
Simone Biles also made a lot of headlines for her bringing forward a conversation about mental health.
While cricket might’ve made the top lists worldwide for all searches, for individual sports teams it is good ol football that made us search. Some of the world’s richest soccer clubs were what we searched for. But also Brazilian side Palmeiras caught a lot of searches.
Real Madrid CF
Paris Saint-Germain F.C.
Sociedade Esportiva Palmeiras
As lockdowns happened throughout the world at various times, homecooking became a hot topic. One example is the viral Tiktok feta pasta and the similarly popular on social media, birria tacos.
生姜 焼き (Shōgayaki)
As with foods, we see that going viral on the internet can bring even more attention than being a classic heavy hitter. The simple but addictive PopCat takes the top of the list.
モンハン ライズ (Monster Hunter Rise)
Resident Evil Village
Nothing brings us to the search engines like the passing of someone famous. As the stars and influences of our lives reach the end of their lives, we remember by looking them up and reliving their history.
Lázaro Barbosa de Sousa
Peter R. de Vries
It is no surprise that Marvel’s offerings in Eternals, Schang-Chi and Black Widow are some of the most hyped movies in our time. But sci-fi mastodon Dune also capitaved us. Netflix’s Red Notice was also searched for a lot - but probably not for the reasons they wanted.
Shang-Chi and the Legend of the Ten Rings
In the more short-form end of cinema, we of course also searched for a lot of TV shows during 2021. Squid Game opened the eyes of the world to Korean TV, Loki & WandaVision started the craze for the TV shows of the Marvel universe and many of us relived our childhoods with the phenomenal Cobra Kai.
And finally, as our ability to go out and sweat on the dance floors was diminished; as parties moved to private circumstances - we searched for a lot of music. Listen to some of the most trendy tracks in 2021:
CPO & Partner
Thomas er CPO samt Partner, hvorfor fokus til dagligt ligger i evig analyse af Googles algoritme og udvikling af SEO som produkt. Thomas har arbejdet med SEO i flere år med stor passion for at sprede know how på, hvordan man som virksomhed implementerer SEO bedst i sin forretning. Ved siden af Bonzer bidrager Thomas med viden til læserne hos bl.a. Search Engine Journal, DanDomain og Detailfolk. Herudover har han også undervist i Digital Mediestrategi på Copenhagen Business School i København. Har du ønsker eller spørgsmål vedr. SEO universet, kan du altid kontakte ham på [email protected].