How Tiimo got +442% more global organic traffic in just 6 months (incl. AI Overviews and ChatGPT)

Goals for the collaboration and strategy

The goal of the collaboration was - and still is - to raise Tiimo's presence widely in the global markets, where there is a demand for help for everyday life with ADHD. This involves becoming visible on everything from informative searches on the search engines to specific needs for an ADHD app, which will lead to more conversions.

From the start, the primary market has been the USA, while markets such as Brazil, the UK, Germany and Japan have also been important.

The roadmap is therefore based on a universal strategy, from which local content has been optimized.

A strategy based on E-E-A-T

As with all performance-oriented SEO, it must all start from an approach based on E-E-A-T. This has also been the common denominator for all initiatives for Tiimo.

Tiimo is also in the area "YMYL" - i.e. "Your Money or Your Life" - as they operate within a topic that deals with people's finances or health. Therefore, E-E-A-T is extra important here, as Google is more strict in this field.

This means that the strategy has taken its starting point from demonstrating Tiimo's in-depth experience, expertise, authority and credibility through ongoing optimization with the aim of making Tiimo an authoritative source.

Technical implementations

The technical implementations have consisted of optimizing the structure of the domain so that search engines and people can find the content more easily. This includes, for example, optimization for structured data, which makes it easier for both classic search results and AI interfaces to understand what the content is about.

A concrete example is the implementation of author profiles, so that you can see who is behind the content. Something that contributes to credibility.

Content framework based on content velocity

The team at Tiimo has expertise in the field, which has already made them a successful app. We have used this expertise as a starting point to create a pillar-cluster content strategy, where inspiration, guidance and review of product features have been the focus. This applies to everything from the large pillar landing pages to the in-depth blog posts.

In addition, the game plan from day 1 has been to optimize and produce content continuously every month. This has increased crawl activity, which combined with good content - which follows the guidelines - has reached top positions in several markets.

Multimodal optimization

It's one thing to create content month after month. Another is how the content itself is built.

Today, search engines are multimodal. This means that they can understand all formats and thus deliver themselves. That is why we have focused on creating content using both text, images, video and sound. The combination of these elements has not only provided visibility in more search functions - it has also lifted engagement tremendously.

Results

The results speak for themselves, where there has been progress in everything from visibility to conversions. Likewise, the results cover both Google and ChatGPT.

+331% in page 1 rankings

In just 6 months, Tiimo's page 1 positions on Google have increased by a whopping 331.91%, which means that they have gone from 188 to 812 keywords on the search engine's first page at the time of writing.

+442% in organic traffic

If we look at the organic traffic, it has increased 442.67% (estimated based on rankings) from 5,836 in monthly traffic to 31,670 based on the organic rankings. This is from Google alone.

Huge progress in AI Overviews

As a result of the continuous optimization in different languages ​​- and with E-E-A-T as a guide - Tiimo has also become part of the top results in Google's AI Overviews, for which the graph below also shows the development. Results below apply to AI Overviews in countries such as the USA, UK, Brazil, Canada and Australia.

The various AI Overviews reflect the same visibility on topics as in the more classic search results, which emphasizes that the holistic approach provides performance in both places.

Here we see, in extension, that Tiimo even beats Apple on "adhd apps" in the US after implementing the strategic initiatives:

Visibility on ChatGPT sends more and more users

It is not only on Google that the results come. With ChatGPT - which has rounded up over 400 million weekly users - the value of visibility here has also grown enormously, where Tiimo has lifted "Active users" by 480.77% and "Key events" by 657.14%.

In addition, Tiimo is now fully promoted as a recommended app when searching for the best apps for ADHD - and even with the result highlighted, which increases CTR (Click-Through-Rate):

Goals for the future

Tiimo has come a long way in a short time. With an award-winning product combined with strong international optimization, Tiimo has now reached a significantly larger target group, which has engaged with the platform organically. But fortunately this is only the beginning.

With a continued focus on E-E-A-T, continuous content production and optimization for AI interfaces, the goal is to reach far more people in the global markets. A mission we at Bonzer are both happy and proud to be a part of.