Updated 12. December 2022 by Ulrich Svarrer

Squarespace SEO: Technical Tips for Improving Your Site’s Search Engine Performance

Squarespace SEO: Technical Tips for Improving Your Site’s Search Engine Performance

Squarespace is a popular website builder and CMS that allows users to easily create and manage their own websites. While Squarespace is known for its user-friendly interface and stylish design templates, it can also be a powerful tool for improving your website’s search engine performance. In this post, we’ll cover the key SEO considerations for Squarespace sites and offer practical tips for optimizing your site for search engines.

The Technical Aspect

Technical SEO refers to the practice of optimizing the technical aspects of your website in order to improve its ranking in search engine results. This includes things like ensuring that your website is mobile-friendly, fast-loading, and easy for search engines to crawl and index. In contrast to on-page SEO (which focuses on the content and structure of your website’s pages) and off-page SEO (which focuses on external factors like backlinks and social media signals), technical SEO is all about making sure that the technical foundation of your website is as strong as possible.

Why is SEO Important for Squarespace Sites?

Squarespace sites, like any other websites, need to be optimized for technical SEO in order to perform well in search engine results. There are a few reasons why this is especially important for Squarespace sites:

  • Squarespace uses AJAX to load content, which can make it difficult for search engines to crawl and index your site.
  • Squarespace sites can sometimes be slow-loading, which can negatively impact your search engine rankings.
  • Squarespace’s default URL structure may not be the most SEO-friendly.

By addressing these technical SEO issues, you can improve the visibility and ranking of your Squarespace site in search engine results.

6 (Technical) SEO Tips for Squarespace Sites

Here are some practical tips for optimizing your Squarespace site for technical SEO:

1. Enable Search Engine Indexing

By default, Squarespace sites are set to “discourage search engines” from indexing their content. This means that your site may not appear in search engine results at all unless you explicitly tell Squarespace to allow search engines to index your site. To do this, go to Settings > Advanced > Search Engine Indexing and check the box next to “Allow search engines to index this site.”

2. Use Squarespace SEO Best Practices

Squarespace offers a number of built-in SEO features that you can use to improve the search engine visibility of your site. These include things like custom title tags and meta descriptions, XML sitemaps, and automatic generation of social media tags. To access these features, go to Settings > SEO.

3. Optimize Your Site’s Loading Speed

As we mentioned earlier, Squarespace sites can sometimes be slow-loading. This is not only frustrating for users, but it can also hurt your search engine rankings. To improve your site’s loading speed, try optimizing your images (by reducing their file size and using appropriate file formats), minimizing the use of external scripts and fonts, and enabling Gzip compression. You can use tools like Google PageSpeed Insights to test your site’s loading speed and get specific recommendations for improvement.

4. Use a Custom Domain Name

Squarespace offers the option to use a custom domain name (e.g. “www.yoursite.com“) instead of a Squarespace-branded URL (e.g. “www.yoursite.squarespace.com“). Not only does a custom domain look more professional, but it can also improve your search engine rankings. This is because search engines typically give more weight to custom domains, as they are seen as more trustworthy and established. To use a custom domain with your Squarespace site, go to Settings > Domains and follow the instructions to connect your domain.

5. Use a Static Homepage

Squarespace sites use AJAX to load content, which can make it difficult for search engines to crawl and index your site. One way to improve this is to use a static homepage, which loads all of the content on the page at once instead of loading it dynamically. To set a static homepage, go to Pages > Home > Advanced > Indexing and select “Static page” from the dropdown menu.

6. Use a Custom URL Structure

Squarespace’s default URL structure (e.g. “www.yoursite.com/pagename“) may not be the most SEO-friendly. By using a custom URL structure, you can make your URLs more descriptive and keyword-rich, which can improve your search engine rankings. To customize your URL structure, go to Settings > Advanced > Permalinks and choose the option that best fits your needs.


By following these technical SEO tips, you can improve the search engine performance of your Squarespace site and make it more visible and ranking in search engine results. While technical SEO may not be the most glamorous aspect of website optimization, it is an essential part of any successful SEO strategy. By taking the time to ensure that your Squarespace site is technically sound, you can set the foundation for long-term search engine success.

Frequently Asked Questions

Can I use Squarespace for e-commerce SEO?

Yes, Squarespace offers e-commerce functionality that allows you to sell products on your site. To optimize your Squarespace e-commerce site for SEO, follow the same technical SEO tips outlined in this post, as well as on-page SEO best practices like optimizing your product pages and using unique, keyword-rich product titles and descriptions.

Does Squarespace automatically generate XML sitemaps?

Yes, Squarespace automatically generates an XML sitemap for your site. This sitemap lists all of the pages on your site and is used by search engines to understand the structure and content of your site. To access your sitemap, go to Settings > SEO and scroll down to the “Sitemap” section.

Can I use Google Analytics with my Squarespace site?

Yes, you can use Google Analytics with your Squarespace site to track and analyze your website’s traffic and performance. To connect your Squarespace site to Google Analytics, go to Settings > Advanced > External Services and click on the “Connect” button next to Google Analytics. You will need to have a Google Analytics account and property set up in order to connect your site.