Updated 28. December 2022 by Ulrich Svarrer

Why Better User Experience is Key for SEO Success

Why Better User Experience is Key for SEO Success

Did you know that user experience (UX) also plays a major role in your technical SEO efforts? In this blog post, we’ll explore why better UX is key for SEO success and provide practical tips for improving your website’s UX.

What is user experience?

User experience refers to how a person feels when interacting with a website, application, or product. It’s not just about the aesthetics of a website, but also about how easy it is to navigate and use. A positive UX can lead to increased customer satisfaction and loyalty, while a negative UX can drive users away.

How does UX impact SEO?

Google and other search engines use algorithms to rank websites in search results. While these algorithms take many factors into account, user experience is a major component. For example, if a website has a high bounce rate (meaning that users leave the site quickly after visiting), it can indicate to search engines that the UX is poor and that the website is not providing value to users. On the other hand, a website with a low bounce rate and high average time on page can signal to search engines that the UX is good and that the website is providing valuable content to users.

Tips for improving UX on your website

1. Make sure your website is mobile-friendly

With more and more users accessing the internet on their smartphones, it’s essential that your website is optimized for mobile devices. This means having a responsive design that adjusts to different screen sizes and ensuring that all content is easily readable and navigable on a small screen.

2. Use clear and descriptive headings and subheadings

Headings and subheadings help users scan your content and understand what it’s about. Make sure to use clear and descriptive headings that accurately reflect the content of the section.

3. Use bullet points and numbered lists (like this one)

These formatting elements help break up long blocks of text and make your content more readable and easier to understand.

4. Include internal and external links

Links to other relevant pages on your website and to external sources can help improve the UX by providing additional information and resources for users.

5. Use images and videos

Including visual elements like images and videos can help break up long blocks of text and make your content more engaging and visually appealing. Just make sure to optimize your images with relevant keywords and proper file names to help with SEO.

6. Improve page loading speed

A slow-loading website can be frustrating for users and may even cause them to leave before the page fully loads. To improve page loading speed, consider optimizing image sizes, minifying CSS and JavaScript files, and using a content delivery network (CDN).

7. Make sure your website is easy to navigate

A confusing or difficult-to-navigate website can lead to a poor user experience. Make sure to use a clear and logical website structure and provide a clear hierarchy of information using header tags and other formatting elements. You should also include a search function and a clear and easy-to-use navigation menu.

8. Use clear and concise language

Avoid using jargon or overly complex language that may be difficult for some users to understand. Instead, use clear and concise language that is easy to read and understand. This can help improve the UX and ensure that your content is accessible to a wide audience.


Better user experience is crucial for SEO success. By optimizing your website for mobile devices, using clear and descriptive headings, using formatting elements like bullet points and numbered lists, and including internal and external links, you can improve the UX of your website and attract more visitors through search engines.