AI Search
Search is no longer one search engine but many surfaces. Get the overview of AI search, and how you become visible in ChatGPT, Copilot and Perplexity.
Search is no longer one search engine. Your customers still ask Google, but they also ask ChatGPT, Copilot, Perplexity and Claude, and Google itself increasingly answers with AI Overviews rather than ten blue links. The dynamic underneath has not changed: people are looking for companies, and the companies that are easiest to find and to trust win the work.
That is why we treat AI search as SEO rather than a new discipline alongside it. The foundation is the same, with technical health, a clear sender and content that answers real questions. But each surface picks its sources in its own way, and that is what this section goes into:
- Google AI Overviews – the AI answers at the top of Google, and how you become part of them.
- How Gemini and AI Mode work – Google's own assistant and conversational search.
- How ChatGPT works – the world's most used AI assistant, and what decides who it recommends.
- How Microsoft Copilot works – the assistant inside the working day, built on the Bing index, with a distinct B2B angle.
- How Perplexity works – the answer engine that shows all of its sources, and how you get cited.
- How Claude works – the professional researcher's assistant, and what makes you citable there.
- Agentic search – when the AI agent carries out the task on the user's behalf.
- LLM monitoring – how you measure and follow your visibility inside the language models over time.
One pattern runs through all of them, and it is worth holding on to: strong classic visibility is still the best predictor of being cited in an AI answer. This is not a separate track. It is the same site, made easier to read, quote and trust.
Not sure where to start? Start by measuring where you stand. Our free SEO analysis covers classic search and AI search together, because it is the same customer journey either way.
